Saturday, 17 September 2016

HOW TO BUILD THE BEST ADWORDS SEARCH ADS ACCOUNT STRUCTURE ?

HOW TO BUILD THE BEST ADWORDS SEARCH ADS ACCOUNT STRUCTURE ?

AdWords interface can be quite tricky to build & maintain at times, but this step-by-step guide will help you through everything you need to do to create a well-structured adwords account. Also, remember one thing that the structure of your account shouldn’t be permanent, and will likely continue to change over time.

 WHY IS ACCOUNT STRUCTURE IMPORTANT?

 A well-structured account will:--
1. Make sure that the searches triggering your ads are relevant for your audience.
2. Result in better quality scores, which in turn give you better results and lower prices.

COMPONENTS OF ADWORDS ACCOUNT

Campaigns: An Adwords account contains different campaigns based on the business or product theme & each campaign contains different ad groups. Campaign topics should be decided based on how you want to spend your marketing budget, since you set up your budget at the campaign level.

Ad Groups: Under each campaign, you need to create relevant ad groups, which will be much more specific. There’s no limitation in number of ad groups to have under a campaign, but it’s more manageable to not go overboard. Ad groups contain keywords (maximum 10-20 is recommended), these keywords will trigger your text ads (2-3 ads/ ad group), and then direct to a relevant landing page.

Keywords: Keywords are very important to controlling the way your ad is triggered & they fall under each ad group. When someone types search query in the search box of Google, if the search query matches with your keywords then it will trigger your ad. Each keyword have a Max CPC, match type & quality score tied to it.

Negative Keywords: If you’re using broad match or modified broad match keywords, there are possibilities to pull in some irrelevant search queries that match with your keywords and ads. So, keep checking out your ad’s search terms to identify irrelevant terms & keep adding the negative keywords in your campaign.

Ad Text: The actual text that appears when your ad is triggered is the ad text. Each ad group should have 2-3 ads per each ad group directing to the same landing page.

Landing Page: Each ad in your campaign should be directed to the most relevant page. The page should reflect the keywords you’re bidding on within that ad group & the ad text displaying in the SERPs. Landing page relevancy and optimization are very crucial to see success with PPC.

1. HOW TO BUILD A BRILLIANT ADWORDS ACCOUNT STRUCTURE

Based on the Website Structure: If your website is structured well then it makes sense to structure your AdWords account in a similar way. So first you should understand - How is your website structured? Do you have different pages for different products or offerings? Do you value some particular product pages over others? According to the answers you should structure your adwords account.

By Products/Services Offered: For example, let’s say your product is Indian Wear, you would want to create campaigns for saree, salwar, lehenga etc.

Then under the “saree” campaign you might create separate ad groups for the different types of sarees like silk, cotton, designer etc. Take a look at your various products and decide which ones have high demand. Then you might want to create a campaign for them with a higher budget. Spend more time mapping out your products, and deciding how you want to spend your budget between campaigns.
Based on Locations: If location targeting is important to your service, then structure your account based on this. For example, if you are running a restaurant chain in different locations, then definitely you would like to target those areas & a particular radius of the location for your different restaurants.

2. How to Conduct Keyword Research for More Effective PPC Campaigns

After creating a proper account structure with campaign themes and ad group topics, now it’s time to fill up those ad groups with the right keywords. You need to do thorough keyword analysis to ensure that you’re choosing keywords that have good search volume & low competition. Your keywords should show clear commercial intent, so that people who use those keywords are looking for something to buy.

Some best keyword research tools are Google keyword planner, SpyFu keyword research tool & SEMRush keyword tool to find relevant keywords for each ad group.

3. Create Your Adwords Search Advertising Campaign

After mapping out a proper account structure with a detailed keyword list, now it’s time to build your first campaign:
  • By default you’ll be opted into Search Network with Display Select. This option will allow your text ads to show outside of search, on other relevant sites across the web. But it is preferable to keep the search and display campaign separate, so for search ad it is recommended to choose “Search Network Only.”


Now, give your campaign a proper name according to its business goal. Then choose a subtype of the campaign – “Standard” or “All Features”, the “Standard” option is the default one but it is recommended to choose “all features” as you’ll get more advanced targeting options in this subtype.

By default the option “Include search partners” will be selected, but if you don’t want to show your ads in other search partners like ask.com, aol.com, about.com etc, then you can unchecked the box.
  • According to the campaign, you should choose the proper location & language targeting options.

You can easily put your targeted location or country in search box of “Let me choose”.
In advanced location options, it is recommended to choose ‘People in, searching for, or who show interest in my targeted location’ in “Target” as it shows your ad to more potential customers for your product or services. And similarly in “Exclude”, the option ‘People in, searching for, or who show interest in my excluded location’ is recommended to avoid irrelevant searches.
  • By default you’ll be opted into letting AdWords set your bids, but bidding manually is recommended to have full control over your budget.

  • Default bid is actually the max CPC that will be tied to each keyword you add & it can be easily changed for each keyword when the campaign is running. Budget is very important for any campaign. To decide the budget you need to calculate how much you are willing to spend per day for the campaign with the marketing budget you have allotted to AdWords.


After deciding the Bid & Budget for the campaign we need to choose our preferred “Delivery Method” for the ads. In ‘Standard’ delivery method, the campaign ads will be shown evenly throughout the day according to the budget and in ‘Accelerated’ delivery method, the ads will be delivered quickly until your budget is reached. ‘Accelerated’ method is beneficial when you are running a discount/offer for a limited time period, otherwise ‘Standard’ method is recommended for any campaign.
  • Apart from the basic structure there are some additional features too. One of the important features is “Ad Extensions”.

Just select the checkboxes of the extensions you want to add with your campaign. With these extensions you can give some additional information about your business to some potential customers. For example, you can add your contact number with ‘Call’ extension or can inform about your service location through ‘Location’ extension.

“Ad Scheduling” is a good option if you know which particular time in a day you can target your right audiences, so that you can schedule your ads to show them to your most potential customers.

For example, if your target audiences are homemakers then the perfect time to show your ad will be definitely afternoon or evening.

You can rotate your ads through “Ad rotation”, so that the best performing ads get more importance and your campaign goal can be achieved.

4. Create Your Ad Groups & Text Ads

Under the ad campaign, you need to create the ad groups. For Example, if “Saree” is one of the campaigns then the ad groups under this campaign will be based on the available varieties of the product, like “Silk Saree”, “Cotton Saree” , “Handloom Saree” etc.
Under the campaigns tab in AdWords, you’ll see an “Ad groups” tab and a red +Ad Group button. Click the button when you want to add new ad groups.



Give a proper name to the created Ad Group. Then you’ll need to create the ad, because an ad group of course won’t be able to run unless there’s at least one advertisement in that group.



Choose “Text Ad” to show your ads on above the Google search results. In this ad format, you need to specify the headline, description & URL of the Ad. In Headline section, it is good to include the keyword, so that when your potential customers will search for the particular product or services, your ads can be displayed. In Description section, you should mention about the feature of the product or service and here it is good to include a ‘Call to action’ word phrase (e.g. ‘Buy Now’, ‘Shop Now’ etc.). The Final URL will be the URL of the landing page of the ad and in the Path section you need to mention the Display URL which will come along with your ad (e.g. example.com/Saree). Each & every section of an ad has its own character limits. Keep in mind that your ad text needs to reflect the keywords & landing page’s text which the ad is directing to.

If you want to create new ads, you have to add them by clicking the red button +Ad under the tab ‘Ads’.

5. Add Relevant & Irrelevant Keywords

On the same screen where we're creating the ad group & writing the ad text, you’ll see a white box titled “Keywords” where you need to add the previously created keyword list. This keyword list should be short (not more than 10-20 keywords) and extremely relevant to the landing page & the ad text.

You need to specify the match types of the keywords, which tells Google how aggressively or restrictively you want it to match your advertisements to keyword searches. There are four different keyword match types – broad match, modified broad matchphrase matchexact match.

When using broad match, your ad is eligible to appear whenever a user’s search query includes any word in your key phrase, in any order. So, Ads may show on searches that include misspellings, synonyms, related searches, and other relevant variations. When you are using broad match modifier, ads may show on searches that contain the modified term (or close variations, but not synonyms), in any order. In that case, you need to add ‘+’ sign with your keyword (For ex. +designer +sarees). If you are using phrase match, your ad will only appear when a user queries include your keywords in the exact order you enter them, but there might be other words either before or after that phrase. In this match type, you need to use the parameter “ “ with your keyword (For ex. “designer sarees”). With exact match type, users can only see your ad when they type your exact keyword phrase by itself and you need to enter your keywords within [] (For ex. [designer sarees]).


If you want to add keywords in a running campaign, then navigate to the ad group in the left sidebar, and then go to the “Keywords” tab and select the red “+Keyword” button.



Then select the “Ad Group” for which you want to add the new keywords and add them in the box.



To avoid irrelevant searches, you need to add some negative keywords too. Under “Keywords” tab, you’ll find the tab “negative Keywords”; click on it & add the negative keywords either under “Ad group level” or “Campaign level”. The words against which you don’t want to show your ad, just add them with ‘-‘ sign in the box. (For ex. –price, -image etc.)



To understand with which relevant & irrelevant terms your ads are showing, you need to check daily the “Search Terms” under “keyword” tab and keep adding them as your keywords or negative keywords.


6. Additional Extensions

If you want to add some extensions with your particular ad groups, just navigate to the ad group in the left sidebar & under “Ad extensions” tab you can choose different types of extensions.





a> With Sitelink Extensions, you can include some additional relevant pages with your ads.
b> With Location Extensions, you can add your physical address with the ads.
c> With Call Extensions, you can show your contact number with the ads.
d> With App Extensions, you can add the app download link with your ad if you’re promoting a mobile app.
e> With Review Extensions, you can add reviews about your product to show them with the ads.
f> With Callout Extensions, you can include additional text with your ads.
g> With Structured Snippet Extensions, you can highlight few specific aspects of your products and services.
h> With Price Extensions, you can add prices with the products you are promoting.

Last but not the least, A/B testing for the different versions of similar ads can help you to gradually increase click-through rate (CTR), conversion rate, and decrease bounce rate. So, keep tracking & analyzing the results to get the best from your PPC campaigns.

Friday, 5 August 2016

Now Setup Your Google AdWords Campaigns Easily With This Free Template!


In my early days of PPC practice, I was just searching an easy way to setup and manage the AdWords Campaigns and I got this valuable excel-sheet from hubspot.com (HubSpot, Inc) which is awesome to create and set-up your new AdWords campagins easily and hussle free.

Use this free template to set-up and create your adwords campaigns easily and streamline the process of making AdWords campaigns. Download from here.



This excel template will help you:
  • Organize Google AdWords campaigns through every stage of the marketing funnel
  • Easily record all ad variations, keywords, and destination URLS
  • Manage all Google AdWords campaigns through one easy-to-use template

Finally, you get an easy way to manage and organize your AdWord campaigns. If you are unable to download the template just contact me and I will send you the same via email ASAP.



===========================================================            For Google AdWords Certification and Google Analytics Certification contact me soon! 
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Friday, 29 July 2016

Expanded Text Ads in Google AdWords : All You Need To Know

Expanded Text Ads from Google AdWords - Credit: Word Stream
Expanded Text Ads has been launched by Google AdWords and now available worldwide since July 26, 2016 as per Google's official blog about AdWords. Are you excited? But more importantly, are you ready to take advantage of this?

More about Expanded Text Ads -
As per Google Support “Expanded text ads are the next generation of text ads, designed for a mobile-first world with both users and advertisers in mind. Expanded text ads give advertisers additional control over their messaging, and provide users with more information before they click your ad. Like text ads, expanded text ads are available on both the Google Search Network and the Google Display Network, and are supported by all the AdWords tools that currently support text ads. Ad extensions (both automatic and manual) are fully compatible with expanded text ads too.”

Expanded text ads are optimized for the screen sizes of the most popular smartphones and feature two headlines, each with 30 characters, and one long 80-character description line. That’s nearly 50% more ad text for you to highlight your products and services.

As per Word Stream “Expanded Text Ads are 2x bigger than current text ads. The new ads are designed to maximize your presence and performance on mobile search results with a bigger headline and an extra-long description. (And with a mobile-first mindset, whatever works on mobile is going to get applied to desktop too.)

Expanded Text ads will show across all devices – desktop and mobile – and will wrap automatically based on device size.”

Differenve between Expanded Text Ads and Standard Text Ads -

Upgraded Ad Content - Credit Word Stream

Headline - Two headline fields (up to 30 characters each) previously it was limited to 25 characters
Description - A single, expanded description field (up to 80 characters) previously it was in two line with 35 character limitation in each line
Display URL - A display URL that uses your final URL's domain, Two optional ”Path” fields, used in the ad’s display URL (up to 15 characters each) previously it was limited to 35 characters
Final URL – Will remain same like before



Expanded Text Ads will look like in the AdWords interface:

Contact me for any other infromation on AdWords or PPC Services Consultation Training in Meerut. I am offering my PPC Services in Meerut as a PPC Expert Consultant Trainer in Meerut. Subscribe me to get new updates and blogs to your email inbox.

Monday, 18 July 2016

Google Adwords Coupon For India - Spend 500 INR Get 2000 INR For PPC Advertising in India

Is it accurate to say that you are running your Ads on Google? Would you like to save money in Adwords Ads ? Do you need a great deal of business in less spending ?

If yes then don't stress we have Google Adwords Coupon For India. In this offer you have to spend just 500 INR to get free advertisement credit worth 2000 INR.



Google Adwords is truly best alternative to get moment business or administrations. Begin your advertisements today and get a ton of business.

These AdWords Coupons or credit can be took from Google or any Google AdWords Expert can help you to get the same.

Here are the some of the features of Google AdWords Coupon listed below:
  1. This Only One Google Adwords Coupon work per account .
  2. You can use in new ad accounts  or less than 30 days old accounts.
  3. Expiry of Coupon is December 2016.
  4. You need to spend 500 Rupees to get this extra credit worth 2000 Rupees.
  5. After redeeming coupon you can use this credit any time.
  6. There is no risk in using these coupons.
  7. You will get coupon instantly after spending 500 INR.
  8. This offer is still existing and 100% working in Indian billing AdWords accounts.

I am also providing PPC Classes in Meerut and PPC Management Services on Google Adwords, if you need let me know. To contact me or connect with me just fill the contact form given on right side of blog.

Friday, 10 June 2016

Keywords Match Types in Google AdWords And How To Use Them

Google AdWords Keyword Match Type (Amit Giri)
In Google AdWords keyword match types help to control which searches can trigger your ad. For example, you can use broad match to show your ad to a wide audience or you can use exact match to show your ad to a specific groups of customers.

This blog explains the different match types that are available in Google AdWords and will help to understand how you can use the same to create successful campaigns.

Broad match allows your ad to show for searches on similar phrases and relevant variations, including synonyms, singular and plural forms, possible misspellings, stemming (such as floor and flooring), related searches, and other relevant variations.
Example: kittens
Searches that can match: kittens, kitten photos, adopt a kitten

Broad match modifier allows your ad to show for searches that include your broad match keyword or close variations of your broad match keyword.
Example: +adopt +kitten
Searches that can match: adopt kitten, how to adopt a kitten, best kitten to adopt

Phrase match allows your ad to show only for searches that include the exact phrase, or close variations of that exact phrase, with additional words before or after.
Example: "adopt a kitten"
Searches that can match: adopt a kitten, adopt a kiten, how to adopt a kitten

Exact match allows your ad to show only for searches that use that exact phrase, or close variations of that exact phrase, and no other words.
Example: [adopt a kitten]
Search that can match: adopt a kitten, adopt a kiten

Negative match ensures that your ad doesn't show for any search that includes that term.
Example: -free
Searches that won't match: free kitten adoption, free kitten calendars, who wants to free the kittens

Connect with “Amit Giri” to get answers of your questions or problems related to Google AdWords. He is an PPC Trainer and Expert PPC Consultant, who is providing his services at PPC / SEM Training Classes in Meerut.

Sunday, 5 June 2016

How to Create a Successful and Best Performing PPC (Pay Per Click) Campaign



In case you're reading this blog, then you're likely considering to create a PPC (pay-per-click) campaign for your business, yet you're thinking about how to begin. Or maybe you are willing to know more about PPC and pay per click terminology to understand that how you can create a successful and perfect PPC Campaigns for your business or clients. Beginning a PPC Campaign can appear like an overwhelming undertaking; be that as it may, the accompanying data will kick you off in the right bearing.

AdCopies of Google Search Ads for PPC

What is PPC or Pay per click?
According to wordstream.com - PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

A Pay Per Click (PPC) Campaign is a prominent route for drawing in focused guests to a site and changing over them into purchasers. Here, a promoter needs to make payment for the advertisements distributed online exclusively in view of the qualifying clicks. This implies payment need to make just when a guest taps on the notice to visit the site or the point of arrival.

Here are the few steps to create successful and performing PPC (Pay Per Click) Campaign -

  1. Determine your campaign's objective(s).
  2. Understand Your Market and Competition.
  3. Define a budget for your campaigns.
  4. Make a list of keywords related to your business.
  5. Finalize the keywords for the same.
  6. Bid on the right amount on right keywords, selected by you.
  7. Use separate keywords for different ads if there are multiple keywords related to the PPC management project. (Campaigns -> AdGroups, based on keywords -> Ads)
  8. Work on Negative (non-related keywords)
  9. Create an attention-grabbing headline for your campaign.
  10. Create attractive ad copies for the ads.
  11. Create effective landing pages.
  12. Never fool visitors by fake information.
  13. Optimize PPC campaign on daily basis.
  14. Follow Rules and Google AdWords Policies.
  15. Hire professionals or PPC Expert Consultant or PPC Service Provider.
  16. Monitor and Analyze your campaign closely and Continuously optimize ad copies & landing pages


Optimization is not a one-time process. The advertisement duplicate or point of arrival which is working today may stop work tomorrow. Also there is dependably an opportunity to get better. So continuously run test to improve conversion rate.

For any question or suggestion kindly contact me via filling the contact form given on right hand side.

Monday, 30 May 2016

Benefits and Advantages of PPC (Pay Per Click) Training Course Classes in Meerut

Pay per click (PPC) Advertising, is an Internet promoting model utilized on sites, in which sponsors pay their host (like Google and third party) just when their advertisement is clicked. With web indexes, promoters regularly offer on catchphrase phrases pertinent to their objective business sector. Content destinations normally charge a settled cost for every snap as opposed to utilize an offering framework.

Although numerous PPC suppliers exist, Google AdWords, Yahoo!, and Microsoft adCenter are the three biggest system administrators, and every one of the three work under an offer based model. Taken a toll for every snap (CPC) shifts relying upon the web crawler and the level of rivalry for a specific watchword.

Advantages and Benefits of Pay Per Click (PPC) Promotion and Advertising -

* Pay per click advertising generates traffic immediately and is a responsive and fast method for creating buzz for your site;
* The principles of pay per click advertising are simple – a company willing to place the highest bid for a keyword will be ranked the highest on the search results page;
* Pay per click advertising is extremely flexible – keywords can be adjusted, added or deleted according to current market conditions;
* Pay per click advertising can be economical compared with more traditional advertising strategies;
* For short-term advertising campaigns, pay per click advertising is ideal – allowing organizations to change the copy of ads. As desired to reflect keyword changes;
* Pay per click advertising can give an immediate return on investment – especially if your website can process business/sales online.

For making effective PPC Campaigns, you can procure one PPC organization. This will create the best results in a short space of time. In any case this is not the best long haul technique, with the always expanding costs connected with PPC promoting and the pro/organization charges on top. Your crusades as well as items will must be extremely productive to bolster both these expenses.

In the event that you are maintaining a little business, the best long haul procedure is to do it by yourself. There are such a large number of free data and devices accessible on the web. In any case, so as to stay aware of a portion of the more aggressive corners and greater organizations you ought to know expert PPC strategies and procedure. The best choice is to join for PPC Training Classes Online from a PPC Training Institute which can give experiential preparing to PPC Advertising or take consultation form PPC Expert Consultant, who has a good amount of industry experience.


PPC Training Classes in Meerut

Saturday, 28 May 2016

Looking for Best PPC / SEM Training Course Classes in Meerut ?


On the off chance that if you are looking For PPC / SEM Training in Meerut, then this is right place for you!

We offer SEM / PPC Training in Meerut to individuals Online and Face to Face as per their need and requirement as per availability.

We offer SEM / PPC Training in Meerut to people who are seeking to start their career in Digital Marketing as a PPC Executive or PPC Analyst or people interested to work as freelancer or business owners / people seeking how to promote their business with Google AdWords, Yahoo, Bing and other social media platforms like Twitter, Facebook, LinkedIn, Pinterest and Instagram etc.

Our PPC / SEM Training helps to fresher and students to get their first job easily due to this fast growing ecommerce and digital marketing space with the help of advanced skill set of PPC.


Who can join the PPC / SEM Training Course Classes -

This PPC Training Course and Classes being conducted in Meerut suits people looking to enter the field of paid online advertising.
  • Students - Our PPC Training Course Classes helps to students to get their first job with PPC skill set.
  • Professionals - Our PPC Training Course Classes helps to professionals to understand deeply about PPC tricks and solutions of real time problems of paid advertising.
  • Entrepreneurs - Our PPC Training Course Classes helps to Entrepreneurs and Business Owner people to get better understanding on how they can promote their business with the help of online advertising to make more profit and better ROI.
  • Any one who needs to understand how PPC is, Planned, Implemented and Executed

Our Pay Per Click / PPC Training modules includes -
  1. Advanced Search Engine Marketing (SEM / PPC/ Google Ad words Course)
  2. Introduction to AdWords – Google Adwords
  3. Getting Started with Ad Words – How to set up account etc.
  4. Targeting – Search, Contextual or placement
  5. Creation of Effective Campaigns and Ad groups
  6. Creation of Banners using Display Builders
  7. Writing Compelling Ad Copies—Do's and Dont's
  8. Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques
  9. Insertion of Google Conversion code and its importance in Effective Campaigning.
  10. Costs and Billing
  11. Tracking Ad Performance
  12. Optimizing Cost per Click
  13. Optimizing Ad Performance – Optimize Account & landing page
  14. The Ad Words Toolbox – Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc.
  15. Google Analytics code study and Insertion
  16. Google Analytics Report Study and Comprehension
  17. Creating Multiple Report Types
  18. Google Insights Study
  19. Google Trends Study
  20. Managing Client Accounts
Get in touch with me soon to get complete 30 days module details.


Now Question is, Why Me?
  • 5+ Years of Digital Marketing Experience
  • Google Adwords, Bing Ads Accredited and HubSpot Inbound Marketing Certified
  • 25+ Happy  Students
  • Live Project Training and Access to Live Projects
  • Cost Effective with 100% Satisfaction
We will teach you about Google AdWords Matrix in our PPC / SEM Training but with that we will teach you others things (Tips and Tricks) which other institute is fail to teach you.

PPC / SEM Training Classes in Meerut


Contact me to get more details-
Just buzz me on my cell at +91-9027151677 (Meerut), +91-7042109910 (Noida) or just fill the contact form.