Friday, 29 July 2016

Expanded Text Ads in Google AdWords : All You Need To Know

Expanded Text Ads from Google AdWords - Credit: Word Stream
Expanded Text Ads has been launched by Google AdWords and now available worldwide since July 26, 2016 as per Google's official blog about AdWords. Are you excited? But more importantly, are you ready to take advantage of this?

More about Expanded Text Ads -
As per Google Support “Expanded text ads are the next generation of text ads, designed for a mobile-first world with both users and advertisers in mind. Expanded text ads give advertisers additional control over their messaging, and provide users with more information before they click your ad. Like text ads, expanded text ads are available on both the Google Search Network and the Google Display Network, and are supported by all the AdWords tools that currently support text ads. Ad extensions (both automatic and manual) are fully compatible with expanded text ads too.”

Expanded text ads are optimized for the screen sizes of the most popular smartphones and feature two headlines, each with 30 characters, and one long 80-character description line. That’s nearly 50% more ad text for you to highlight your products and services.

As per Word Stream “Expanded Text Ads are 2x bigger than current text ads. The new ads are designed to maximize your presence and performance on mobile search results with a bigger headline and an extra-long description. (And with a mobile-first mindset, whatever works on mobile is going to get applied to desktop too.)

Expanded Text ads will show across all devices – desktop and mobile – and will wrap automatically based on device size.”

Differenve between Expanded Text Ads and Standard Text Ads -

Upgraded Ad Content - Credit Word Stream

Headline - Two headline fields (up to 30 characters each) previously it was limited to 25 characters
Description - A single, expanded description field (up to 80 characters) previously it was in two line with 35 character limitation in each line
Display URL - A display URL that uses your final URL's domain, Two optional ”Path” fields, used in the ad’s display URL (up to 15 characters each) previously it was limited to 35 characters
Final URL – Will remain same like before

Expanded Text Ads will look like in the AdWords interface:

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